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Why Use the AdParlor Platform?

AdParlor is the easiest and fastest way to drive Mobile App Installs on Facebook and Twitter

Efficiency

Eliminate redundant, repetitive tasks and reduces inefficiencies in your day-to-day efforts with our amazing tools such as; the Bulk UpLoader and Rules Engine.

  • Workflow Optimization – reduce costs, reduce resources, reduce efforts.
  • Automation – examine performance and have the system automatically respond and perform bulk actions on your behalf.
  • Reuse – quickly reuse various targeting elements without having to manually input them.
  • Ease – intuitive, easy to use platform.
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Reporting

Advanced Reporting API – build extensive reports which can include almost any metric report on dimensions that are unique to your business.

  • Advanced Reporting API – build extensive reports which can include almost any metric report on dimensions that are unique to your business.
  • Dynamic Reporting on Ad Tags – slice and dice your campaign and ad sets based on attributes that you are looking to optimize and make group edits.
  • Client Reporting Interface – client reporting interface includes campaign performance data, page and post level insights, and a competitive benchmarking tool.
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Support

We offer full on-boarding planning and training, with webinars, extensive user guides and more.

  • Extensive Training – we offer full on-boarding planning and training.
  • User Guides – extensive, detailed step by step communications.
  • Technical Support – get assistance from our team technology and operational experts.
  • Service Level Agreement – clearly defined customer service and support.
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Our Facebook expertise.
Strategic Preferred Marketing Developer

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Bulk Uploading

In a single upload session, quickly break up your target audiences or creatives and assign them each to their own ad set. You will be able to test hundreds of concepts and efficiently scale out your campaign.

Real Time Marketing

Use real life triggers, such as weather to target audiences. Ex: It’s raining in Seattle, activate boots and rain coat ads.

Mobile LTV Optimization

Through our integration with the Mobile Measurement Partners, AdParlor can ingest post install data. Make informed data driven decisions to maximize ROI.

Report with Custom Tags

Free tag ads based on your personalized advertising objectives. For example, tag all ads that have specific creative elements for deeper analysis.

Advanced Targeting Options

Use native targeting (Ex. Workplace, education), Partner Categories (offline behavioral data, obtained from Datalogix, Acxiom, and Epsilon) as well as Custom and Lookalike Audiences.

Custom & Segmentation Reporting

Ability to run Custom and Segmentation reports – to compare performance across age ranges, genders, locations, and placements.

Our Twitter expertise.
Marketing Platform Partner

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Tailor Your Audiences

Create and edit audiences derived from advertisers CRM as well as from Twitter Handles and mobile ID’s for inclusion or exclusion in your campaign.

Create & Schedule Multiple Tweets

For increased scalability, easily create and edit campaigns, as well as tweets for multivariant testing.

Fully Embedded Targeting

Target your Tweets and ads based on keywords in timeline, interests, TV, geography, device, gender or users who are similar to your followers.

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Bulk Actions on Management Pages

"The ability to make bulk actions across campaigns and ad sets means less time navigating through your campaigns when you want to make changes. If I want to edit bids across all my mobile ads, it's as easy as a few clicks!"

, Ad Operations Specialist

"Having access to both custom & segmentation reporting allows traffickers the freedom to optimize delivery for reach (say by putting multiple countries or genders in one ad) but still report back to clients on all relevant dimensions."

− Paul Van Winssen, Team Lead, DR Ad Operations

"The new platform has greatly simplified the process to fulfill client reporting requests in a much more robust and comprehensive output then the Account Management team previously had access to."

− Jeff Smith, Strategic Account Manager

"AdParlor's Libraries tool makes creating bulk uploads significantly more efficient. Lists containing multiple countries, custom audiences, or interests are readily available to quickly iterate and apply learnings across campaigns."

− Aartee Gangaprasad, Ad Operations Specialist

"The ability to make bulk actions across campaigns and ad sets means less time navigating through your campaigns when you want to make changes. If I want to edit bids across all my mobile ads, it's as easy as a few clicks!"

− James Asefa, Ad Operations Specialist
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