Since its inception in 2012, Facebook® Exchange (or FBX) has been the de-facto choice for advertisers interested in remarketing on Facebook. The real time bidding system used cookie based retargeting to show highly relevant ads to people. Retargeting people via their actual online behavior allowed Facebook advertising to move beyond ads focusing on demand generation and reach, and become a player in the lower stages of the purchase funnel traditionally dominated by Google. Read More
Data insights can uncover trends and provide pivotal learnings about a business’ activities that are otherwise undetectable by manual inspection.
Social, as a paid channel, provides a tremendous opportunity for marketers to differentiate their organizations from their competitors. Ad platforms like Facebook & Twitter provide new opportunities for achieving conversion goals – but businesses need more than social media data to achieve these bottom-line advertising and revenue objectives. Read More
What are Twitter Cards?
With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers. Read More
Empowering Facebook Advertisers with Speed and Agility at Scale
The social advertising landscape is fierce, especially for marketers who are managing six to seven figure-advertising budgets. Marketers need to be operating at maximum efficiency, constantly ensuring that their success metrics are being achieved and that they are always iterating their campaign strategy to the changing social ad landscape. You need to constantly switch gears between your left and right brains — to strike a balance between the results you’re seeing now and what you want to see in the future. Read More
AdParlor is an official Twitter Marketing Platform partner. Through our new platform, we have managed social media ad spend for some of the largest advertisers on the planet. We decided to dig into the data from Twitter campaigns we have run over the past two quarters in search of some trends. We excluded the outliers and used an aggregated data set that is comprised of over $2 Million dollars in ad spend across 30 unique advertisers. Read More
GREE reaches campaign goals through video ads
Mobile advertising is a balancing act. On the one hand, brands have the opportunity to reach prospects anywhere — at the gym, during a coffee break, and on morning commutes. The challenge, however, is that audiences have competing priorities. Human attention spans, over the years, have become shorter and shorter. Your company needs a high-impact way to make an instant connection.
What is it?
Twitter has developed a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps. For marketers, this means a rich native ad unit that users can easily install directly from the Twitter timeline. Read More
As an e-commerce service, the Q1 goal was to significantly increase the member base through a major spending increase on Facebook. Beyond The Rack looked to AdParlor for a high level of experience in service and technology to efficiently scale their spending and acquisitions for optimal results.