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Facebook’s New Campaign Hierarchy

By | Facebook | No Comments

The upcoming structural changes to the latest Facebook Advertising API (due March 11th 2015) provides an opportunity to streamline the creation and management process. AdParlor has taken full advantage by releasing a new suite of tools designed to enable advertisers to effortlessly split test and optimize their Campaigns. Read More

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What every marketer should know about Facebook’s new Marketing Partner Program

By | Facebook, Facebook Marketing Partners | No Comments

Facebook® announced the new Facebook Marketing Partner program on February 17th, 2015. With this announcement, Facebook is striving to keep the partner ecosystem healthy and offer advertisers more guidance and clarity about which partner best meets their business objectives. Historically, one of the challenges facing marketers who work with companies in the PMD & sPMD programs is finding the right provider without having to commit time and resources to various “bake-offs” and continuous rounds of RFPs. Today’s announcement helps to reduce the noise marketers have to sift through before choosing the right partner. Read More

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Twitter & the Superbowl: Own the Moment, at the Exact Moment

By | Superbowl, Twitter | No Comments

The Superbowl is one of the biggest sporting events of the year. Every year, for the past 49 years, titans and legends of the National Football League have battled for the glory of hoisting the Vince Lombardi Championship trophy in the air. In recent years, however, it hasn’t only been the players owning the moment of the championship game, but also advertisers have stepped in – in a big way. Read More

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How to super charge your next Twitter Campaign & A/B test like an Ad Ops Specialist

By | AdParlor Feature, Twitter Ads API, Twitter Advertising | No Comments

Since Twitter first rolled out its Advertising API in February 2014, major structural changes have been made to enable advertisers to more efficiently create and manage their Campaigns. The newest API release is the most flexible yet; offering features not yet available in the native Twitter Ads Manager tool, and AdParlor has taken full advantage. Read More

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The New Remarketing on Facebook

By | Facebook, FBX, Remarketing, WCA, Website Custom Audiences | No Comments

Since its inception in 2012, Facebook® Exchange (or FBX) has been the de-facto choice for advertisers interested in remarketing on Facebook. The real time bidding system used cookie based retargeting to show highly relevant ads to people. Retargeting people via their actual online behavior allowed Facebook advertising to move beyond ads focusing on demand generation and reach, and become a player in the lower stages of the purchase funnel traditionally dominated by Google. Read More

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