AdParlor BlogSocial Media Advertising

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Twitter & the Superbowl: Own the Moment, at the Exact Moment

By | Superbowl, Twitter | No Comments

The Superbowl is one of the biggest sporting events of the year. Every year, for the past 49 years, titans and legends of the National Football League have battled for the glory of hoisting the Vince Lombardi Championship trophy in the air. In recent years, however, it hasn’t only been the players owning the moment of the championship game, but also advertisers have stepped in – in a big way. Read More

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How to super charge your next Twitter Campaign & A/B test like an Ad Ops Specialist

By | AdParlor Feature, Twitter Ads API, Twitter Advertising | No Comments

Since Twitter first rolled out its Advertising API in February 2014, major structural changes have been made to enable advertisers to more efficiently create and manage their Campaigns. The newest API release is the most flexible yet; offering features not yet available in the native Twitter Ads Manager tool, and AdParlor has taken full advantage. Read More

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The New Remarketing on Facebook

By | Facebook, FBX, Remarketing, WCA, Website Custom Audiences | No Comments

Since its inception in 2012, Facebook® Exchange (or FBX) has been the de-facto choice for advertisers interested in remarketing on Facebook. The real time bidding system used cookie based retargeting to show highly relevant ads to people. Retargeting people via their actual online behavior allowed Facebook advertising to move beyond ads focusing on demand generation and reach, and become a player in the lower stages of the purchase funnel traditionally dominated by Google. Read More

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How Social Ad Campaigns Are Driving Business Insights

By | AdParlor Feature, Business Insights, Intel Tags | No Comments
Data insights can uncover trends and provide pivotal learnings about a business’ activities that are otherwise undetectable by manual inspection.

Social, as a paid channel, provides a tremendous opportunity for marketers to differentiate their organizations from their competitors. Ad platforms like Facebook & Twitter provide new opportunities for achieving conversion goals – but businesses need more than social media data to achieve these bottom-line advertising and revenue objectives. Read More

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Dynamic Ad Management

By | AdParlor, Dynamic Ad Management, Platform Feature | No Comments

Empowering Facebook Advertisers with Speed and Agility at Scale

The social advertising landscape is fierce, especially for marketers who are managing six to seven figure-advertising budgets. Marketers need to be operating at maximum efficiency, constantly ensuring that their success metrics are being achieved and that they are always iterating their campaign strategy to the changing social ad landscape. You need to constantly switch gears between your left and right brains — to strike a balance between the results you’re seeing now and what you want to see in the future. Read More

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Twitter Q1/Q2 Data Trends

By | Analysis, Twitter | No Comments

AdParlor is an official Twitter Marketing Platform partner. Through our new platform, we have managed social media ad spend for some of the largest advertisers on the planet. We decided to dig into the data from Twitter campaigns we have run over the past two quarters in search of some trends. We excluded the outliers and used an aggregated data set that is comprised of over $2 Million dollars in ad spend across 30 unique advertisers. Read More

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