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Video Meets Facebook’s Mobile News Feed: the Ultimate Test

By | Facebook, Mobile, Video Advertising | No Comments

GREE reaches campaign goals through video ads

Mobile advertising is a balancing act. On the one hand, brands have the opportunity to reach prospects anywhere — at the gym, during a coffee break, and on morning commutes. The challenge, however, is that audiences have competing priorities. Human attention spans, over the years, have become shorter and shorter. Your company needs a high-impact way to make an instant connection.

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3 Simple Steps that Amplify Your Facebook Ads

By | Advertising, Advice, Custom Audience Targeting, Direct Response, Uncategorized | No Comments

Reach the right audience with the right message – at exactly the right time.

That’s the golden rule of direct response advertising. Marketers live and die by this concept. But when it comes to digital media? We struggle – simply because it’s physically impossible to reach millions of people with personalized messages. We give up easily and convince ourselves that digital media has limited value beyond basic brand-building.

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