Ads from the BBC and UK Charities once appeared on a jihadi recruiting video uploaded to YouTube. Beyond the PR nightmare, there’s also this: if the jihadis had a revenue share in place for their videos, they profited from the misplaced ad buys. Read More
Data is the most revered currency in the advertising world. Whatever your data preferences (hey, we don’t judge), there’s no denying that being a “data-driven” marketer has become as ubiquitous as wearing yoga pants to participate in physically demanding activities, like Sunday brunch. Read More
YouTube optimization is the difference-maker between a successful and so-so channel. Try these six tips to elevate your YouTube page and views.
The verdict is in: pictures are worth a thousand words. When it comes to capturing user interest, conversions, engagements and recall, visual storytelling through social media does work.
Social media has reached critical mass, but with new channels emerging on the regular, how do brands hit a continuously moving target? The answer is simple: prioritize the channels that are most relevant and most used. According to Pew Research Center, nearly 30 percent of adult Internet users use Instagram—that’s 400 million active users (to put this in context, that’s more than the U.S. population.) Read More