AdParlor BlogSocial Media Advertising

3 Simple Steps that Amplify Your Facebook Ads

By | Advertising, Advice, Custom Audience Targeting, Direct Response, Uncategorized | No Comments

Reach the right audience with the right message – at exactly the right time.

That’s the golden rule of direct response advertising. Marketers live and die by this concept. But when it comes to digital media? We struggle – simply because it’s physically impossible to reach millions of people with personalized messages. We give up easily and convince ourselves that digital media has limited value beyond basic brand-building.

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Happy Birthday to Rihanna, Charles Barkley…and the Twitter Ads API

By | Twitter Ads API, Twitter Advertising | No Comments

February 20th is a big day. A half-century ago, Charles Barkley was born. Then, when Sir Charles was playing for the Philadelphia 76ers at the ripe old age of 25, “Umbrella” singer Rihanna was born. While we want to give both celebrities a shout out, we at AdParlor are making a cake to celebrate another important milestone: one year ago today, Twitter unveiled its advertising API.

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