State of Facebook Mobile Advertising Report
We just released an awesome report on the state of Facebook mobile advertising. Highlights include:
- Click-Through-Rates Are 15x Higher On Mobile
- Clicks are 30% Cheaper on Mobile
- Mobile Ads yield a CVR that is 16% lower than Non-Mobile Ads
- Entertainment vertical shows highest CTR on mobile
- Android has a 62% higher CTR than the iPhone & BlackBerry
- Fans coming from mobile comment 22% more and like posts 63% more than non-mobile users.
- Fans coming from non-mobile drive 6-8x more engagement in terms of creating posts, viewing photos, clicking on links, and watching videos.
The full report can be found here: