We wanted to release some of the data we are seeing in the AdParlor business for Q1, 2014. AdParlor is one of 13 companies worldwide designated as a Strategic Preferred Marketing Developer (sPMD) on Facebook. Our clients include e-commerce companies, mobile game developers, and large brands.
- In Q4 2013, 55% of AdParlor revenue came from mobile. In Q1 2014, we saw a jump to 62%.
- Focusing on the Mobile App Install ad unit, we have seen a quarter-over-quarter increase in CPM and CPI rates and a quarter-over-quarter decrease in CTR globally for AdParlor clients.
- For AdParlor advertisers, In Q1 2014, the average CPM rate for the mobile app install ad unit was $4.25 globally and $5.52 in the U.S. The average CPI (cost per install) rate was $3.07 globally and $3.63 in the United States.
- Also for AdParlor advertisers, Marketplace (right hand column) Ads continued the trend in Q1 of a decreasing CPM rate ($0.14) and CTR (0.016%) in the United States.
All relevant data and graphs can be found below: