Corel partners with AdParlor, sees 18x lift in performance utilizing Custom Audiences
Corel, an industry leading graphic and publishing software program began building their social community in 2009. Understanding their 60,000 fans are loyal to to the brand, Corel partnered with AdParlor to design a campaign utilizing Custom Audiences to promote a Free Trial offer for newly launched products.
Leveraging Corel’s existing client data base, AdParlor developed a custom segment from the initial 1 million email addresses–resulting in a 42% match rate.
Custom ads were designed for each of the 5 products to drive awareness and increase the number of installs highlighting the free trial offer.