Corel, an industry leading graphic and publishing software program began building their social community in 2009. Understanding their 60,000 fans are loyal to to the brand, Corel partnered with AdParlor to design a campaign utilizing Custom Audiences to promote a Free Trial offer for newly launched products.

Leveraging Corel’s existing client data base, AdParlor developed a custom segment from the initial 1 million email addresses–resulting in a 42% match rate. Custom ads were designed for each of the 5 products to drive awareness and increase the number of installs highlighting the free trial offer.