Serving the Consumer Electronics market as a leader in Mobile Phones, Home Appliances and Home Electronics – LG Canada geared focus toward Facebook Advertising to acquire a strong, active and loyal social media fan-base.
Digital Brand Manager
"AdParlor's Facebook ad optimization technology has allowed us to spend
more efficiently – ensuring our continual growth on the platform."
Foster entries to the LG Pop Quiz Competition
Showcase and encourage digital interaction with LG's diverse products
Deliver targeted fan base: 108,500 unique fans @ $1.75/fan
Length of campaign: 8 weeks
Focus on 30+ demographic ensuring higher purchasing power
Advanced Keyword Targeting: Algorithmic discoveries and connections
between a) Electronics b) Social Gamers c) Beauty and Fitness
25% lift in conversion rates when using Sponsored Story Ad Units
Introduced newly designed creative frequently to combat ad fatigue. On
average, 2,500 unique ads created per day.