8% Lower Cost Per Acquisition utilizing custom creative for Ultra Interactive’s Martini Mobile App
Ultra Interactive’s Mobile Application - Martini adds excitement and ease in planning meet-ups with friends and new connections. In partnering with AdParlor, Ultra Interactive was able to gain considerable momentum and interest within a few months of the launch.
AdParlor utilized mobile app install ads in order to stay connected with their target audience
Tested multiple creative techniques with strong calls-to-action and custom filters
Used Broad Category Targeting and Custom Keyword Sets
Targeting was focused around relevant interest categories such as mobile users, consumer electronics, fashion, dining and entertainment.
"Facebook’s targeting capabilities produced astounding results for us. The engagement levels of our target audience are far higher in comparison to other channels - leading to a lower cost per click and more effective ROI. We will continue to test additional features on the Facebook platform and look forward to continued success.”
Abel Acuña, creator of the Martini app
Higher Conversion Rate
In comparison with other advertising channels
Utilizing optimized creative on mobile application installs