Leverage intent by showing ads when Facebook users search
With sponsored results, we can create ads that appear in the Facebook search bar. Advertisers cannot buy ads against any search term. Rather, ads are bought based on Facebook objects (pages, apps…).
For example Astro Garden could buy a sponsored result against the app Farmville. When a user searches for "Farmville"– they will see the Astro Garden app as a sponsored result. Users clicking on the ad would be taken directly to the Astro Garden app install page. AdParlor will allow you to buy these ads on a Cost-Per-Fan basis – while tracking and optimizing in real time to maximize volume and efficiency.