For example, someone who visit's MGM Resorts International website, but doesn’t end up booking, could see ads encouraging them to make a booking the next time they’re on Facebook.
For brands and agencies, the result is a powerful tool for driving direct response goals on Facebook.
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E-Mail Database |  |
Phone Numbers |  |
Facebook User ID |
Custom audiences allow advertisers to target their Sponsored Story or Ad to a specific set of users with whom they have already established a relationship on/off Facebook. This allows businesses to reconnect with existing customers or contacts. Your lists will be privacy-protected by being one-way hashed before being sent to Facebook.
AdParlor’s client, a large forward-thinking travel company, was able to leverage its existing email database of guests who had previously stayed at one of their hotels. AdParlor optimized the ad spend to drive qualified users from the custom audience to a reservation page as cost effectively as possible.
The results were astounding - for every $1 spent on Facebook Advertising, this campaign generated $25 in room booking revenue!
“Listen”, “Watch”, “Comment”, “Played”, “Purchase”, “Drive”, “Fly”, “Drink” etc.
With sponsored results, we can create ads that appear in the Facebook search bar. Advertisers cannot buy ads against any search term. Rather, ads are bought based on Facebook objects (pages, apps…).
For example Astro Garden could buy a sponsored result against the app Farmville. When a user searches for "Farmville"– they will see the Astro Garden app as a sponsored result. Users clicking on the ad would be taken directly to the Astro Garden app install page. AdParlor will allow you to buy these ads on a Cost-Per-Fan basis – while tracking and optimizing in real time to maximize volume and efficiency.
Advertisers are now able to focus on Facebook’s mobile platform with the ability to run sponsored stories and Mobile App Installs Ads.
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Results taken from report: AdParlor Special Report: The State of Facebook Mobile Advertising |
| + 15% higher click through rates | + 30% cheaper clicks |
| + 63% increase in likes | + 22% increase in comments |
| + 6-8x more fan engagement |
Businesses are able to create Facebook Offers that can subsequently be shared amongst users on Facebook. The success of these ads can be magnified as these offers have the potential to go viral as they are spread between friends of friends.
AdParlor has found that Facebook Offers are a massive success as a result of viral activity between users. Non-paid lift is substantial as friend-to-friend sharing drives 75% of attractive offer redemptions.
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