Use Pulse to Efficiently Manage your Facebook Advertising

Pulse is a self-serve platform allowing you to run Facebook Ads much more efficiently. Linked to your own Facebook advertising account, you will have the ability to create thousands of ads at once, have access to comprehensive reporting, and take advantage of our proprietary bid optimization algorithms. Use Pulse to maximize your ad spend on Facebook!

Pulse is great for:

  • Facebook Connect enabled niche sites, such as shoe shopping, dating, jobs, and more - all with performance targets
  • Brands and Agencies looking to manage ad campaigns in house and optimize towards Cost Per Fan (CPF) or Cost Per Action (CPA) Goals
  • Affiliates looking to run offers on Facebook
Pulse Dashboard
Fan Page Insights

Fan Page Insights
Dashboard and Reporting

Combining Facebook Ads and Page Insights Data

We have leveraged both the Facebook Ads API and the Page Insights API to allow our advertisers to understand how their dollars are impacting their brand page.

View detailed information about the following:

  • New Fan Acquisitions – paid versus earned media
  • Cost Per Fan, Effective CPF and non-paid lift
  • People Talking About This (PTAT)

Bulk Ad Uploader

Upload Ads in bulk using thousands of targeting and creative combinations

The uploader function in Pulse allows users extended functionality with the ability to upload multiple ad titles, bodies and creative in a single session. Combined with our proprietary bid optimization algorithms, quality creative can be identified quickly and efficiently.

Highlights:

  • Thousands of creative combos created automatically
  • Upload previously used titles / body / images
  • Bulk upload ads via a .CSV file
  • Re-upload previous batches, with the ability to refine them
  • View a detailed history of successful and attempted uploads
Bulk Uploader
Precise Interest Manager

Extensive Keyword Suggestions

Leverage Proven Success with our Precise Interests Manager

  • Receive hundreds of instant recommendations using our keyword suggestion tool
  • Add and save new keyword lists for future use
  • Share keyword lists throughout the agency between accounts
Pulse Advantage

Engagement and Value Tracking:

Value

Place multiple pixels to track deep conversion metrics.

Custom Report Delivery:

Document

Schedule highly detailed daily, weekly or monthly email reports in any format that fits your work flow.

Stock Image Galleries:

Image Gallery

Access Getty Images within the Pulse platform to easily purchase and test new images for your campaign.