Strong Facebook Mobile Advertising Growth Continues in Q1 for AdParlor

Beyond the Rack Case Study

We wanted to release some of the data we are seeing in the AdParlor business for Q1, 2014. AdParlor is one of 13 companies worldwide designated as a Strategic Preferred Marketing Developer (sPMD) on Facebook. Our clients include e-commerce companies, mobile game developers, and large brands.

  • In Q4 2013, 55% of AdParlor revenue came from mobile. In Q1 2014, we saw a jump to 62%.
  • Focusing on the Mobile App Install ad unit, we have seen a quarter-over-quarter increase in CPM and CPI rates and a quarter-over-quarter decrease in CTR globally for AdParlor clients.
  • For AdParlor advertisers, In Q1 2014, the average CPM rate for the mobile app install ad unit was $4.25 globally and $5.52 in the U.S. The average CPI (cost per install) rate was $3.07 globally and $3.63 in the United States.
  • Also for AdParlor advertisers, Marketplace (right hand column) Ads continued the trend in Q1 of a decreasing CPM rate ($0.14) and CTR (0.016%) in the United States.

All relevant data and graphs can be found below:

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