We have some very big news!
Today, we launched a self-service Snapchat integration designed specifically for agencies and in-house social advertising teams.
This means that Snapchat advertisers finally have another option for running, managing, and optimizing their Snap Ad campaigns in-house.
To quote Amanda Pardy, our VP of Product Management, “We’ve seen very strong performance from client campaigns that have run through Snapchat’s API and we’re thrilled to make Snapchat advertising accessible to even more advertisers through our self-service offering.”
This integration was developed with feedback from clients and Snapchat, and delivers a distinct ad-buying experience, with features advertisers have long been waiting for, including:
- Ad previews
- Bulk uploads and editing
- Real-time reporting
- Cross-channel reporting
- The ability to pause campaigns at a moment’s notice
In talking to brands and agencies first hand, conducting surveys, and paying close attention to the market, we know that advertisers are eager for tools and partners that can help scale their success on Snapchat.
What our product team has built provides media buyers and campaign specialists with a familiar workflow and tools that will save them time and improve performance.
You can learn more about our Snapchat self serve solution here: https://adparlor.com/snapchat
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