Kayla Cabilin is a Campaign Manager based out of AdParlor's Toronto office. Her experience in the industry began with Out-of-Home and TV advertising which quickly grew to finding her passion for Paid Social. What she finds the most rewarding about this industry is seeing the progression of strategic ideas go from concept to completion. Aside from the numbers, she enjoys blogging as her creative outlet, both here on AdParlor and her personal lifestyle blog. Outside of the office, she loves hiking and exploring nature which she has her BC roots to thank.