The 10 Best Creator Economy Podcasts You Should Be Listening to in 2025
Podcasts are back, baby – and they’re better than ever. Whether you’re crushing emails, commuting to your next pitch meeting, or power-walking through a creative block, there’s a podcast out there ready to drop some serious knowledge. And if you’re in the influencer marketing game (or want to be), tuning in is no longer optional – it’s essential. The best way to do that? Listening to our fellow experts who live and breathe the creator economy every day.
From brand partnerships to monetization strategies and industry deep dives, these podcasts will help you level up your knowledge, whether you’re a marketing pro, a brand strategist, or a creator looking to scale.
We’ve rounded up some of the best (and our favorite) influencer marketing podcasts, covering everything from platform updates to industry trends to keep you informed and ahead of the curve.
1. Influencer Marketing Lab
🎙 Host: Scott Guthrie
🔗 Listen Here
Scott Guthrie takes a deep dive into the growth spurts and growing pains of influencer marketing. Each episode brings in industry leaders to discuss the business, technology, and key themes shaping the space. If you’re looking for insightful breakdowns of trends and influencer marketing news, this is a must-listen.
Types of Topics Covered:
- The latest influencer marketing trends
- Media coverage and industry analysis
- Insights from top marketing executives
2. Social Media Examiner Podcast
🎙 Host: Michael Stelzner
🔗 Listen Here
This podcast goes beyond influencer marketing to explore social media strategies at large. Michael Stelzner interviews marketing experts across various industries, making this a great resource for brands looking to optimize their overall social presence.
Types of Topics Covered:
- Social and digital media marketing strategies
- Influencer partnerships and brand collaborations
- Trends and updates across top social media platforms
3. Women in Influencer Marketing Podcast
🎙 Host: Jessy Grossman
🔗 Listen Here
This podcast spotlights the power of female leadership in the influencer marketing space. With candid conversations about industry trends, business challenges, and community building, it’s an essential listen for marketers and creators alike.
Types of Topics Covered:
- Women leading the creator economy
- Brand collaborations and campaign insights
- Overcoming challenges in influencer marketing
4. The Influencer Podcast
🎙 Host: Julie Solomon
🔗 Listen Here
Julie Solomon brings together some of the brightest minds in influencer marketing to share their strategies and success stories. If you want to learn how top influencers build and monetize their brands, this is the podcast for you.
Types of Topics Covered:
- Personal branding for creators
- Monetization strategies
- Social media trends and engagement tactics
5. Influencer Global Podcast
🎙 Host: Gordon Glenister
🔗 Listen Here
Influence the Global podcast shines a spotlight on the creator economy. In these episodes, you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you.
Types of Topics Covered:
- Platform shifts and their impact
- Brand and creator perspectives
- Hot takes on industry debates
6. Call Her Creator
🎙 Hosts: Katelyn Rhoades
🔗 Listen Here
The Call Her Creator podcast focuses on empowering and inspiring female creators and professionals by sharing their stories, insights, and experiences in the creative industry.
Types of Topics Covered:
- Personal journeys of female creators and professionals
- Challenges and successes in the creative field
- Advice and tips for aspiring creators
7. Digiday Podcast
🎙 Host: Sarah Personette
🔗 Listen Here
A staple in all things digital marketing, the Digiday Podcast covers big-picture trends affecting brands, agencies, and publishers as they adapt to the digital age.
Types of Topics Covered:
- The evolution of media and marketing
- Influencer marketing’s role in brand strategy
- Insights from top industry executives
8. Winfluence: The Influence Marketing Podcast
🎙 Host: Jason Falls
🔗 Listen Here
This podcast takes a strategic approach to influencer marketing, focusing on how brands can use influence to drive real business results.
Types of Topics Covered:
- Influence marketing beyond social media
- Measurement and ROI strategies
- Case studies from major brands
9. Social Media Decoded
🎙 Host: Michelle Thames
🔗 Listen Here
Need quick, actionable tips? This podcast is all about marketing, visibility, and monetization strategies to grow your brand online.
Types of Topics Covered:
- Social media growth tactics
- Monetization and brand partnerships
- Influencer marketing best practices
10. The Creator Club Podcast
🎙 Host: Katie Steckly
🔗 Listen Here
The Creator Club Podcast is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation.
Types of Topics Covered:
- Social media marketing strategies
- Content creation techniques
- Social media news and trends
Final Thoughts
Whether you’re a marketer, a brand, or a creator, these influencer marketing podcasts provide invaluable insights, expert advice, and real-world strategies to elevate your game. Plus, they’re great for keeping up with the ever-changing digital landscape.
Did we miss any must-listen podcasts? Let us know – we’re always on the lookout for great recommendations!