As the digital landscape continues to evolve, so does its complexity. We’re seeing a dramatic shift from general brand advertising to messaging specifically created to stir consumer behavior. Having the capabilities to track the revenue that your ads are generating in real-time encourages advertisers to adopt a strategy on a day-by-day basis that has never been done before.
While we understand (and advocate for) the value in a solid full-funnel approach, we also recognize that during specific periods, scaling your business is the most important factor to driving customer action and accruing tangible outcomes with your media dollars – enter performance marketing.
What is Performance Marketing?
Performance marketing is just that: marketing based on performance. Unlike traditional forms of advertising, performance marketing gives advertisers the opportunity to plan better, track performance and uncover insights – all while only paying for results.
Since it’s not only about impressions or brand awareness, its outcome-driven approach is designed to deliver final results that your business depends on, whether it’s an increase in sales, leads, app installs, traffic or any other targeted action.
What Makes Performance Marketing Unique?
As advertising becomes more transparent, advertisers are looking beyond likes and clicks to build measurable campaigns with proven ROI. With performance marketing campaigns, advertisers pay when a specific action is completed, rather than for impressions or reach. We don’t get paid until you see results!
So it’s like Affiliate Marketing?
No. Affiliate marketing is not the same as performance marketing. At AdParlor, we believe in delivering bottom-line business outcomes. We help our clients advance to the next level and scale that growth more efficiently and with a consistent, measurable ROI. The key to our success is aligning ourselves to tailored business objectives, not marketing metrics, and we bring the same approach to performance marketing. Our performance business is designed to create value for our clients – we only win if you win, too.
AdParlor’s Approach to Performance Marketing
We are here to grow your business, not just pass out coupon codes.
Our teams have run multi-million dollar campaigns across all the major digital platforms, leading to proven results. As experts in driving business growth with operational efficiency, we’ve mastered the ability to blend targeted media buying with tailored creative for your paid digital campaigns. Before launching, we analyze a wealth of data to understand where we are likely to see the most success and then benchmark your business goals against standard, verticalized benchmarks internally.
Armed with this data, we can launch in as little as 1 business day
We work closely with our creative team to design high quality photo or video assets that will maximize campaign performance and increase brand recognition among your target audience.
Creative can be produced in less than 24 hours, and constantly optimized.
Using our Creative Blueprints tool, we are able to quickly test and optimize hundreds of permutations, ensuring optimal delivery.
Why use a Performance Marketing Partner?
Some businesses prefer to work with performance marketing teams because it allows them to focus on other aspects of running their businesses: brand growth, an Out-of-Home (OOH) strategy, email and radio comms, or even on-the-ground activations. This model allows us to act as an extension of your business because we are incentivized to operate as efficiently as possible as we deliver results – a win-win marketing opportunity.
In the last 18-24 months, AdParlor has delivered:
Working side by side, we unlock the untapped potential of your business. Whether it’s a sale, lead or download, we use our best-in-class tools and insights to help you get the best results across paid social, video and display advertising.
Example
A transportation app partnered with AdParlor to launch their ride-hailing services into the UK market. With a goal to generate cost-efficient App Installs across several UK city launches, AdParlor mixed hands-on media management and agile creative services to drive success. We paired customized targeting with customized creative, Facebook App Install campaigns, along with Google Universal App Campaigns and Apple Search, to promote demand-side installs, leading to 40,000+ App installs.
The way performance marketing works at AdParlor is simple. We minimize your risk by paying for the creative and media cost and only charge clients for the outcomes we deliver. Less risk brings quicker launch times. Truly outsourced marketing.
The AdParlor team will work with you to ensure all pixels are placed correctly, conversion events are accurate and will even help to optimize landing pages and conversion funnels
Which Businesses Benefit from Performance Marketing?
In short, any business that is looking for customers to complete an action online, the list is long.
Some of the brands and objective we work with, including (but not limited to):
- Ecommerce/Retail
- Purchase Events
- Lead Acquisition
- Gaming/Learning/Fitness
websites and apps
- App Install
- In-App Events
- Subscription Services
- Delivery Services
- Grocery
- Healthcare/Beauty
- Clothing
- Boutique
- Publishers/Aggregators
Conclusion
Whether you are looking to scale your brand or drive more conversions, AdParlor can help you fuel growth and execute your business goals with a breakthrough performance approach and cutting-edge capabilities.
As your performance marketing partner, we will leverage our expertise in paid social, video and display advertising, in combination with creative minds and powerful tech, to drive meaningful results for your marketing campaigns.
We’re here to answer your questions and guide you through this exciting process.
Wondering if performance marketing is right for your business? Let’s chat.