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Case Study // UpGuys
The goal
Like many emerging DTC brands, UpGuys sought a Facebook Marketing Partner to help establish a winning strategy that will help increase brand awareness, educate consumers on their offering and nurture those consumers to complete a lead form for an online consultation.
The approach
Platforms
AdParlor created educational and compelling articles hosted on SomeGoodBuys, our owned and operated website for purpose driven brands.
Using performance-creative best practices, AdParlor’s design team built ads to drive consumers to the site to engage with the content. For efficiency, we used Yahoo/Verizon as a social extension to drive users to SomeGoodBuys, then deployed retargeting ads across Meta for conversion campaigns
The results
Since UpGuys had never invested in media before partnering with AdParlor, the solution’s impact was very evident.
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