When a popular sporting goods retailer turned to the team at AdParlor to take over their dynamic ad program from their long-term agency partner, expectations were high. As part of this new partnership, AdParlor identified two key priorities:
AdParlor needed to quickly earn the client’s trust by taking over campaigns without interrupting current momentum and results while driving performance efficiencies to scale spend.
AdParlor worked quickly to develop an action plan that would allow the team to assess the current campaign performance, identify key areas where immediate improvements could be made and establish a roadmap for ongoing growth and success.
Focus on Partnerships
Building strong relationships with the previous agency as well as the current key stakeholders and agency partners ensured minimal campaign disruption during the transition and secured approvals on future strategy recommendations.
Our team reviewed every piece of campaign data from the prior year to understand the current structure, performance expectations, and areas for improvement before trafficking a single ad.
We leveraged real-time data trends to model what our 7-day ROAS would look like based on day 1 data. This allowed us to implement a more proactive budgeting approach by managing daily spend levels based on anticipated performance.
Based on the campaign objectives and desired audiences, AdParlor diversified the brand’s social platforms by increasing the investment on Snapchat and Pinterest to effectively deliver on the immediate goals.
With AdParlor’s customized approach to budget flighting and commitment to frequent optimizations, the client achieved impressive month over month growth even in January, when many advertisers experienced a decline in performance due to seasonality.
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