Case Study // Sporting Goods Client

Teaming up with AdParlor scores client CPA savings of 55%

The goal

Grow Campaign Momentum & build trust

When a popular sporting goods retailer turned to the team at AdParlor to take over their dynamic ad program from their long-term agency partner, expectations were high. As part of this new partnership, AdParlor identified two key priorities:

  • facilitating a smooth account transition
  • taking ownership of the client’s largest initiative of the year

AdParlor needed to quickly earn the client’s trust by taking over campaigns without interrupting current momentum and results while driving performance efficiencies to scale spend.

The solution

Understand benchmarks & produce immediate results

AdParlor worked quickly to develop an action plan that would allow the team to assess the current campaign performance, identify key areas where immediate improvements could be made and establish a roadmap for ongoing growth and success. 


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Focus on Partnerships

Building strong relationships with the previous agency as well as the current key stakeholders and agency partners ensured minimal campaign disruption during the transition and secured approvals on future strategy recommendations.

Thorough Preparation

Our team reviewed every piece of campaign data from the prior year to understand the current structure, performance expectations, and areas for improvement before trafficking a single ad.

Detailed Budgeting

We leveraged real-time data trends to model what our 7-day ROAS would look like based on day 1 data.  This allowed us to implement a more proactive budgeting approach by managing daily spend levels based on anticipated performance.

Platform Expansion

Based on the campaign objectives and desired audiences, AdParlor diversified the brand’s social platforms by increasing the investment on Snapchat and Pinterest to effectively deliver on the immediate goals.

The results

Month over month growth & milestone achievements

With AdParlor’s customized approach to budget flighting and commitment to frequent optimizations, the client achieved impressive month over month growth even in January, when many advertisers experienced a decline in performance due to seasonality.


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Scaled Spend
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CVR Increased
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Average Order value increased


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CPM Decreased
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LCTR Increased
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LPVR Increased 28%
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additional CVR Increase
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Decreased CPA
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ROAS Increased


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Additional ROAS Increase

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