Case Study // Sporting Goods Client

Teaming up with AdParlor scores client CPA savings of 55%

The goal

Grow Campaign Momentum & build trust

When a popular sporting goods retailer turned to the team at AdParlor to take over their dynamic ad program from their long-term agency partner, expectations were high. As part of this new partnership, AdParlor identified two key priorities:

  • facilitating a smooth account transition
  • taking ownership of the client’s largest initiative of the year

AdParlor needed to quickly earn the client’s trust by taking over campaigns without interrupting current momentum and results while driving performance efficiencies to scale spend.

The solution

Understand benchmarks & produce immediate results

AdParlor worked quickly to develop an action plan that would allow the team to assess the current campaign performance, identify key areas where immediate improvements could be made and establish a roadmap for ongoing growth and success. 

Platforms

Facebook Icon
Instagram Icon

Focus on Partnerships

Building strong relationships with the previous agency as well as the current key stakeholders and agency partners ensured minimal campaign disruption during the transition and secured approvals on future strategy recommendations.

Thorough Preparation

Our team reviewed every piece of campaign data from the prior year to understand the current structure, performance expectations, and areas for improvement before trafficking a single ad.

Detailed Budgeting

We leveraged real-time data trends to model what our 7-day ROAS would look like based on day 1 data.  This allowed us to implement a more proactive budgeting approach by managing daily spend levels based on anticipated performance.

Platform Expansion

Based on the campaign objectives and desired audiences, AdParlor diversified the brand’s social platforms by increasing the investment on Snapchat and Pinterest to effectively deliver on the immediate goals.

The results

Month over month growth & milestone achievements

With AdParlor’s customized approach to budget flighting and commitment to frequent optimizations, the client achieved impressive month over month growth even in January, when many advertisers experienced a decline in performance due to seasonality.

November

Scaled Spend Icon
0 %
Scaled Spend
Conversion Rate Icon
0 %
CVR Increased
Cost Per Purchase Icon
0 %
Average Order value increased

December

Cost per thousand icon
0 %
CPM Decreased
Link Click Through Rate icon
0 %
LCTR Increased
Landing Page View Rate Icon
0 %
LPVR Increased 28%
Conversion Rate Icon
0 %
additional CVR Increase
Cost per Acquisition Icon
0 %
Decreased CPA
ROAS Icon
0 %
ROAS Increased

January

ROAS Icon
0 %
Additional ROAS Increase

Download and Scale

Complete this form to receive a PDF copy of this case study.

AND If you’re interested in speaking with one of AdParlor’s experts on how we can scale your next campaign, just check the box and we’ll be in touch with you shortly.