When a company-wide initiative called for a prominent retail group client to move all digital media buying in-house, they turned to their trusted partners at AdParlor to help make this happen.
AdParlor was not only tasked with developing and executing an efficient transition plan but also providing solutions to the post-transition challenges identified by the client to ensure their long-term success.
AdParlor worked closely with the client to quickly establish a timeline for a transition plan that would work seamlessly with their business needs. There was a large emphasis placed on training and up-skilling the clientʼs staff to expertly handle essential media functions.
Within a single quarter, AdParlor was able to successfully train and transition all media strategy, planning and execution to the clientʼs team.
Hi-level Campaign Optimization
Bid & Budget Strategies
After three months of managing the business in-house, the client had pinpointed areas where they required additional support and once again tapped into the experts at AdParlor for guidance.
Difficulty with scaling a high volume of campaigns going live on a daily basis
The tech experts at AdParlor custom built the Flexible Ad Scaling Tool to specifically address the clientʼs campaign challenges and desired outcomes
Media Buying Outsourcing
The AdParlor Ops team would provide overflow management of campaigns based on volume, workload or complexity during peak periods for the client
Staying on top of the best practices and new features of each social platform
Ad Hoc Training
Ongoing product and platform training
as well as creative workshops to keep the clientʼs teams up to date with all best practices and new features
Maintaining efficiencies and staying innovative is challenging. Thoughtful testing and data analysis while essential, are very time consuming
Media Strategy and Consultation
Custom consultation program for the client to receive campaign strategy syncs and testing frameworks for new executions as needed as well as the licensing of AdParlor proprietary campaign tools such as Creative Blueprints & Intelligence Tags to maintain creative efficiencies and performance analytics
The client successfully in-housed their media buying responsibilities without sacrificing the quality and results they benefited from as a fully-managed media client due to the the innovative solutions and customized ongoing support package provided by AdParlor.
Using the F.A.S.T Platform reduced the client’s campaign build time by roughly 50%. Their team can now build around 150 campaigns in 25 hours instead of 50 hours.
Campaign Innovation & Strategy
AdParlor still helped the client reach new milestones
Quarterly Planning Support
Nearly 50% of the the client’s internal Q4 social strategy came straight from AdParlor’s holiday workshop proposal
Full Funnel Campaigns
AdParlor’s proprietary data convinced the client to run a full funnel flight for their 4 top brands which generated over $11K in purchases, an average ROAS of $2.73 and 745 new customers
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