Case Study // b2b home service client

Driving 5X more conversions with pay-for-performance model.

The goal

Scale conversions & maintain lead quality

A prominent B2B client in the home service industry looked to AdParlor’s team of media buying experts to de-risk their scaling efforts on a pay-for-performance advertising model.

AdParlor complemented the client’s media spend by de-risking their scaling efforts and targeting new complementary audiences.

The approach

Find new audiences & tailor creative

A mobile phone reminder used to solicite home service providers to help them boost their bookings

Platforms

Facebook Icon

To deliver high conversion rates for efficient scale during an unprecedented time within the Facebook environment, AdParlor tailored the messaging to each of the client’s audiences.

As the highly-qualified audiences were defined, AdParlor’s Creative Blueprint technology was leveraged by our in-house designers to create assets tailored to each audience in the style of the platform.

Once the cost per lead was stable, we scaled delivering quality leads for the client.

I really love the “reminder” images and animated videos. Those are so simple and great – I bet they’ll look nice on mobile.

B2B Home Service Client

The results

Increased Lead Volume and Quality

0
Quality home service professionals signed up
0 %
Increase in lead volume vs. previous period
0 %
CTR Increase
0 %
Bounce rate Decrease
0 %
Coversions increase
$ 0
Decrease in CPM

Download and Scale

Complete this form to receive a PDF copy of this case study.

And if you’re interested in speaking with one of AdParlor’s experts on how we can scale your next campaign, just check the box and we’ll be in touch with you shortly.