Case Study // b2b home service client

Driving 5X more conversions with pay-for-performance model.

The goal

Scale conversions & maintain lead quality

A prominent B2B client in the home service industry looked to AdParlor’s team of media buying experts to de-risk their scaling efforts on a pay-for-performance advertising model.

AdParlor complemented the client’s media spend by de-risking their scaling efforts and targeting new complementary audiences.

The approach

Find new audiences & tailor creative

A mobile phone reminder used to solicite home service providers to help them boost their bookings


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To deliver high conversion rates for efficient scale during an unprecedented time within the Facebook environment, AdParlor tailored the messaging to each of the client’s audiences.

As the highly-qualified audiences were defined, AdParlor’s Creative Blueprint technology was leveraged by our in-house designers to create assets tailored to each audience in the style of the platform.

Once the cost per lead was stable, we scaled delivering quality leads for the client.

I really love the “reminder” images and animated videos. Those are so simple and great – I bet they’ll look nice on mobile.

B2B Home Service Client

The results

Increased Lead Volume and Quality

Quality home service professionals signed up
0 %
Increase in lead volume vs. previous period
0 %
CTR Increase
0 %
Bounce rate Decrease
0 %
Coversions increase
$ 0
Decrease in CPM

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