Case Study // US BEAUTY RETAILER
The Beauty Retailer’s Summer Sales Program is one of the most important and largest sales events for the company. With aggressive sales targets, the company looked to AdParlor & Facebook to help exceed its goals.
To maximize the effectiveness of its advertising, the client tasked its Facebook Marketing Partner, AdParlor, with running a variety of tests on creative assets by leveraging AdParlor’s Intelligence Tags technology.
The Intelligence Tags technology enables advertisers to tag individual elements of its ad creative and copy and then analyze those elements across all campaigns to uncover what drives the best results.
AdParlor determined what produced the highest return on advertising spend by focusing the analysis on:
The learnings from the Intelligence Tags data revealed:
Based on these insights, the Beauty Retailer changed its creative strategy and shifted more spend to ads featuring cobble images with text and they reaped the rewards:
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