Case Study // Clothing retailer

Driving sales & efficient ROAS with Instagram.

The goal

Drive holiday sales.

In Peak Holiday Season, one of the largest US clothing brands and AdParlor worked together to craft a DR-focused initiative with a holiday-themed promotion on Instagram.

The approach

Targeted creative & optimization

Platforms

MEDIA APPROACH AdParlor focused on Link & Video Link Ads to drive traffic and ROAS to the retailer’s website.

AdParlor focused targeting efforts on:

Lookalike Audience of All Website Traffic
Lookalike Audience of All Users with AOV (Average Order Value) over and under $100
Clothing/Style, Entertainment and Pop/Fashion Icons
High-End, Mid-End and Mainstream retail market competitors
Our team worked to optimize towards ROAS and largest AOV based on data from the integrated pixel in Facebook

CREATIVE APPROACH Using various creative rotations featuring holiday content for men & women, AdParlor leveraged their Intelligence Tag technology to gain insights as to what creative best connected with the target audience and optimized the campaign accordingly.

Based on the insights gathered, AdParlor saw:

53% HIGHER ROAS when images featured no pets, compared to images featuring pets
43% HIGHER ROAS when ad copy had over 132 Characters
25% HIGHER ROAS when images featured no gifts, compared to images featuring gifts

The results

Increased ROAS & AOV

The client’s holiday wish came true with a campaign that optimized their creative to deliver maximum impact with their audience.

$ 0

Overall Campaign ROAS

$ 0 +

AVERAGE ORDER VALUe

0 M

Users reached on Instagram

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