An innovative sports apparel client was looking to efficiently increase their sales revenue across North America and hired AdParlor to help drive scale quickly.
Furthermore, AdParlor also needed to align several of the client’s siloed teams and niche agency partners to set them up for success.
Our strategy consisted of efficiently scaling online sales for the client with a focus on retargeting and prospecting audiences within Facebook and Instagram using highly customized, interest-based creative.
AdParlor continuously tested the right mix of remarketing, Lookalike Modeling and Dynamic Ads for Broad Audiences (DABA) using Dynamic Ads on Facebook with smarter audience segmentation to reach new prospective customers who interacted with similar products on competitors’ websites or ads.
Engaging new audiences with customized creatives increased the client’s revenue by 76% and purchases by 87%, outperforming the client’s previous partner agency. The success of the campaign also went beyond just increasing revenue efficiently with decreased costs as seen below.
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