Case Study // Sports apparel client

Dynamic ad approach drives revenue increases of 76%.

The goal

Increase revenue & fuel collaboration

An innovative sports apparel client was looking to efficiently increase their sales revenue across North America and hired AdParlor to help drive scale quickly.

Furthermore, AdParlor also needed to align several of the client’s siloed teams and niche agency partners to set them up for success.

The approach

Engaging new audiences with customized creative


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Our strategy consisted of efficiently scaling online sales for the client with a focus on retargeting and prospecting audiences within Facebook and Instagram using highly customized, interest-based creative.

AdParlor continuously tested the right mix of remarketing, Lookalike Modeling and Dynamic Ads for Broad Audiences (DABA) using Dynamic Ads on Facebook with smarter audience segmentation to reach new prospective customers who interacted with similar products on competitors’ websites or ads.

Our team tested and optimized ad creatives featuring new arrivals and best sellers.  AdParlor’s performance technology was leveraged to generate ads that emphasized full-price products over discounted or outlet items, leading to higher basket values at checkout.

The results

Increased Sales & ROAS with Reduced CPP

Engaging new audiences with customized creatives increased the client’s revenue by 76% and purchases by 87%, outperforming the client’s previous partner agency.  The success of the campaign also went beyond just increasing revenue efficiently with decreased costs as seen below.

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Revenue Increase
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Purchases Increase
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ROAS Increased
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Scaled Spend
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CVR Increase
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Cost Per Click Decrease
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Cost per Purchase Decrease

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