Case Study // Beyond the rack

Increasing membership registrations through expert collaboration

The goal

increase membership base

In one quarter significantly increase the member base through a major spending increase on Facebook. Beyond The Rack looked to AdParlor for a high level of both service and technology in order to get experienced help in efficiently scaling spending and acquisitions.

The approach

Collaborate and consult

Platforms

Worked collaboratively with Beyond the Rack to develop creative concepts and rapidly implement learnings.

Utilized our proprietary creative tagging software to test all elements of each ad.

Refreshed creative weekly and ensured visual consistency between the ads and the landing page.

Leveraged our proprietary interest database as well as Facebook’s Custom and Lookalike Audiences.

The results

Lower CPA & registration success

By building a strong relationship with Beyond The Rack, AdParlor was able to advise on budget allocation across creative, date ranges, posts, genders and ages, and placements in order to be nimble in adapting to marketplace trends as they arose.

A key result was Beyond The Rack’s ability to scale mobile web acquisitions. AdParlor, seeing the lower cost-per-click on mobile web was able to significantly lower cost-per-acquisition by shifting resources to the placement.

Thank you to the team at AdParlor for helping to hit our aggressive goals and consistently pushing the envelope of technology and ad serving techniques.

Richard Cohene

Director of Marketing and Business Development, Beyond The Rack

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CPA Savings

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Registration Increase

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CTR Increase

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