By building a strong relationship with Beyond The Rack, AdParlor was able to advise on budget allocation across creative, date ranges, posts, genders and ages, and placements in order to be nimble in adapting to marketplace trends as they arose.
A key result was Beyond The Rack’s ability to scale mobile web acquisitions. AdParlor, seeing the lower cost-per-click on mobile web was able to significantly lower cost-per-acquisition by shifting resources to the placement.
Director of Marketing and Business Development, Beyond The Rack
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