The Goal
Teaming up with AdParlor & BSSP to help generate ticket sales. Greyhound Lines, Inc. wanted to transport their marketing efforts to the forefront of the convoy, by promoting their brand and services.
Creative Strategy
The team used Creative Blueprints to dynamically populate personalized creative by region, using different text and backgrounds depending on attraction, price, destination.
Creative Blueprints was then (with a click of a button) able to create different sizes and ratios for the ads to be used as Canvas, Carousel, and Link ad units.
Media Strategy
Leveraging Creative Blueprints to produce a variety of ad units across Facebook, and Instagram to net sales and engagement.
AdParlor created ads for the following:
Targeting:
The Results