Increasing Nevada's Tourism with an immersive Digital Experience
Case Study
Greyhound Lines Inc.
The Goal
Increase Interest
TravelNevada, a division of the Nevada Department of Tourism, needed a way to hike interest amongst adventure seekers through sharing the different landscapes and activities available within the state of Nevada.
Creative Strategy
Picture Perfect Views
The landscape sells itself, the critical component of the campaign was to reach and engage the right audience with creative that could accurately portray Nevada’s beauty. Drawing on results and insights from past TravelNevada campaigns AdParlor worked closely with TravelNevada and their agency Fahlgren Mortine to develop a series of unique immersive ad units.
Canvas Ad Units
- Picturesque landscape views and images of people exploring nature saw stronger results and were leveraged into Canvas ad units.
- The interactive Canvas units were created with a ‘Choose your own adventure’ approach. Showcasing different Nevada road trip options, the user could select things to do and see along the way based on different recommendations.
360 Video Ads
- As the 360 video plays, the user was able to drag their finger to move around within the video and explore Nevada through a unique interactive and immersive experience.
AdParlor set up and optimized the Canvas and 360 Video ads targeting both men and women amongst a generation breakdown, as well as interest-based adventure seekers and local specific targeting with personalized messaging.
The Results
Engaged Travellers
The results of this ongoing campaign to promote Nevada tourism were strong. Testing different ad units proved to be successful in increasing both reach and engagement.
Canvas Ads Results:
360 Video Results:
Case Study Download
TravelNevada used Facebook Canvas Ads and 360 Video Ads to attract more adventure-seeking travellers, resulting in an increase in both reach and engagement.