Case Study // Travel Nevada

Increasing Nevada's Tourism with an immersive Digital Experience

The goal

Attract adventure seekers

TravelNevada, a division of the Nevada Department of Tourism, needed a way to hike interest amongst adventure seekers through sharing the different landscapes and activities available within the state of Nevada.

Creative Strategy

Picture perfect views

The landscape sells itself, the critical component of the campaign was to reach and engage the right audience with creative that could accurately portray Nevada’s beauty. Drawing on results and insights from past TravelNevada campaigns AdParlor worked closely with TravelNevada and their agency Fahlgren Mortine to develop a series of unique immersive ad units.

Canvas Ad Units

  • Picturesque landscape views and images of people exploring nature saw stronger results and were leveraged into Canvas ad units.
  • The interactive Canvas units were created with a ‘Choose your own adventure’ approach. Showcasing different Nevada road trip options, the user could select things to do and see along the way based on different recommendations.

360 Video Ads

  • As the 360 video plays, the user was able to drag their finger to move around within the video and explore Nevada through a unique interactive and immersive experience.

AdParlor set up and optimized the Canvas and 360 Video ads targeting both men and women amongst a generation breakdown, as well as interest-based adventure seekers and local specific targeting with personalized messaging.

The results

Highly Engaged Travellers

The results of this ongoing campaign to promote Nevada tourism were strong. Testing different ad units proved to be successful in increasing both reach and engagement.

Canvas ads Results

26x Higher interaction time than video ads
80% average amount of canvas views
5x higher engagement rate
11x higher clickthrough rate

360 video Results

2x higher view rate
20% more interaction with travel content from Baby Boomers vs. Gen X'ers
Over 2.3 million video views
Over 100,000 square miles of Nevada was filmed for the creative

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