Case Study // Travel Nevada
TravelNevada, a division of the Nevada Department of Tourism, needed a way to hike interest amongst adventure seekers through sharing the different landscapes and activities available within the state of Nevada.
The landscape sells itself, the critical component of the campaign was to reach and engage the right audience with creative that could accurately portray Nevada’s beauty. Drawing on results and insights from past TravelNevada campaigns AdParlor worked closely with TravelNevada and their agency Fahlgren Mortine to develop a series of unique immersive ad units.
Canvas Ad Units
360 Video Ads
AdParlor set up and optimized the Canvas and 360 Video ads targeting both men and women amongst a generation breakdown, as well as interest-based adventure seekers and local specific targeting with personalized messaging.
The results of this ongoing campaign to promote Nevada tourism were strong. Testing different ad units proved to be successful in increasing both reach and engagement.
Canvas ads Results
360 video Results
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