Hill’s Pet Nutrition wanted to raise awareness for their largest single-day pet adoption event across the country, Clear the Shelters.
MEDIA APPROACH Using a Brand Awareness objective, AdParlor utilized Placement Optimization to target potential adopters within a specific geo-radius around each shelter location on Facebook & Instagram.
Strategic bidding and budgets ensured
that each shelter received adequate exposure and delivery. AdParlor employed a “heavy-up” strategy in the two days leading up to the event to maximize top-of-mind awareness.
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