Case Study // Hill's Pet Nutrition

How Personalized Creative Helped Pets Find their Forever Homes​

The goal

Raise awareness

Hill’s Pet Nutrition wanted to raise awareness for their largest single-day pet adoption event across the country, Clear the Shelters.

The approach

Placement optimization & custom creative


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Using a Brand Awareness objective, AdParlor utilized Placement Optimization to target potential adopters within a specific geo-radius around each shelter location on Facebook & Instagram.

Strategic bidding and budgets ensured
that each shelter received adequate exposure and delivery. AdParlor employed a “heavy-up” strategy in the two days leading up to the event to maximize top-of-mind awareness.

Creative Blueprints was used to generate customized carousel ad units, unique to each of the 45 participating animal shelters. Each ad unit featured a combination of video and static cards highlighting the shelter’s name & location (with turn-by-turn directions) and photos of adoptable pets available at each shelter.
Screen shot of Hill's Pet ads featuring an orange tabby cat, a corgi puppy in a field, a grey tabby kitten sitting on the floor and a tan terrier dog with his tongue sticking out
Carousel ads created with Creative Blueprints

The Results

Ads that drive action

Using Creative Blueprints with AdParlor’s strategic Media Buying,Hill’s Pet Nutrition was able to help find homes for over ninety thousand of our furry friends.
Campaign infograph showing 90,000 pets adopted, users were 9% more likely to recall the ad and 3.5M unique people were reached

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