Teaming up with AdParlor scores client CPA savings of 55%
Grow Campaign Momentum & build trust
When a popular sporting goods retailer turned to the team at AdParlor to take over their dynamic ad program from their long-term agency partner, expectations were high. As part of this new partnership, AdParlor identified two key priorities:
- facilitating a smooth account transition
- taking ownership of the client’s largest initiative of the year
AdParlor needed to quickly earn the client’s trust by taking over campaigns without interrupting current momentum and results while driving performance efficiencies to scale spend.
Understand benchmarks & produce immediate results
AdParlor worked quickly to develop an action plan that would allow the team to assess the current campaign performance, identify key areas where immediate improvements could be made and establish a roadmap for ongoing growth and success.
Month over month growth & milestone achievements
With AdParlor’s customized approach to budget flighting and commitment to frequent optimizations, the client achieved impressive month over month growth even in January, when many advertisers experienced a decline in performance due to seasonality.
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