Search Engine Optimization (SEO)

SEO (Search Engine Optimization) refers to the process of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to attract more organic traffic to a website by making it more relevant and accessible to users searching for related keywords and phrases.

Measurement:

The effectiveness of SEO efforts is measured through various metrics, including organic traffic, keyword rankings, click-through rates (CTR), and conversion rates. Tools like Google Analytics and Google Search Console are commonly used to track and analyze SEO performance.

Example:

A local bakery optimizes its website by incorporating keywords like “best bakery in [city]” and “freshly baked bread.” They also improve site speed, add high-quality images, and create informative blog posts about baking. As a result, their website ranks higher on Google for relevant searches, driving more organic traffic to their site.