AdParlor and Show.gg Announce Strategic Partnership to Elevate Social and Influencer Marketing
New York, NY – July 22, 2025 – AdParlor, a performance-focused influencer and media solutions agency, is proud to announce a strategic partnership with Show.gg, an innovative platform connecting live-streaming influencers with top brands. Together, the two companies are unlocking new opportunities for brands to reach engaged Gen Z audiences through immersive, real-time influencer activations paired with full-funnel media strategy.
This partnership expands AdParlor’s offering in the live-streaming space, further bridging the gap between authentic creator storytelling and measurable marketing performance. Clients will benefit from a joint solution that merges Show.gg’s real-time ad technology for live-streaming platform capabilities with AdParlor’s media prowess and creator expertise.
“Show.gg is a strong leader in live‑streaming creator partnerships on Twitch, delivering authentic, real‑time engagement,” said Kristina Coughlin, General Manager at AdParlor. “AdParlor, in turn, is a leader in performance‑driven, pre‑approved creator content across social platforms like Instagram, TikTok, and YouTube. Together, we offer brands an end‑to‑end creator marketing solution – combining immersive live activations with high‑impact, pre‑approved content. We’re very excited about this partnership as live streaming continues its rapid ascent in the social landscape,” she added.
Clients will benefit from:
- Seamless integration of influencer content into paid media strategies
- Access to Show.gg’s network of live-streaming creators for real-time, non-intrusive ad experiences
- Enhanced campaign performance through data-backed insights and audience targeting
Together, AdParlor and Show.gg are building solutions that meet the moment: where influence happens live, and outcomes are built on performance. The collaboration is effective immediately, and both companies are excited to offer this joint solution that drives engagement, conversions, and long-term brand growth.
About AdParlor
AdParlor is a performance-focused influencer marketing agency, uniquely positioned at the intersection of influencer marketing and media buying expertise. The agency helps brands scale performance across paid social, search, video, and CTV, pairing deep platform knowledge with a creative-first approach to drive results across the entire marketing funnel. Learn more at https://adparlor.com.
About Show.gg
Show.gg is a platform that connects brands with live-streaming creators to deliver immersive, non-intrusive ad experiences during real-time broadcasts. By pairing authentic creator engagement with advanced targeting and delivery tools, Show.gg helps advertisers reach highly engaged audiences across gaming, entertainment, and lifestyle channels. Learn more at www.show.gg.
Contact
Chase Fortune
Senior Marketing Manager
info@adparlor.com
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