At the Intersection of Search and Social
Pinterest is the place where motivated buyers go to discover your brand, and it’s just a simple search away.
While social media creates an outlet for people to interact with each other, Pinterest creates an environment where users can connect with new ideas and products that interest them—all with the simple “save” of a Pin.
And, since Pinterest functions as a powerful search engine, targeting is based on keywords your audience might enter as a search query. This increases the chances that your ad appears in front of users who are truly interested, because they are actually looking for it in the first place.
Even better— Pinterest users are already in the mindset to buy. In fact, 87% of Pinners have made a purchase after seeing a product they liked on the platform, making Pinterest an ideal location to plant your ad.
Search Lead Time Prior to an Event
Why Pinterest?
With more than 100 million monthly users, and more than 2 billion monthly searches on Pinterest, the opportunities are endless for advertisers to reach consumers—and it continues to grow. Consider these statistics:
- The average Pin is re-pinned 11 times
- 93% of active Pinners say they use the platform to plan their future purchases
- Pinners plan up to 3 months before a holiday or big event
- 75% of Pinterest content comes from businesses
