AdParlor continually learns and optimizes to exceed the advertiser's overall goals and KPIs, without sacrificing relevance and scale. At launch and throughout campaigns, we add optimal content to the content segment lists, while dropping videos that aren't performing to expectations. Essentially, we scale what works and eliminate what doesn't.
- AdParlor develops unique, custom, and exclusive segments of inventory to meet a brands target goal efficiently.
- Transparency and Brand Safety: The AdParlor solution has a proprietary and ever-growing global blacklisting process we customize for every campaign.
- Insight and Reporting: Our technology layer filters campaigns through our content and behavioral analytics system to create the custom insights clients need to get smarter about their target audience, how they behave, and where and when to best interact with them.