Influencer creating content in a Rocky Mountain Chocolate Factory store
SUCCESS STORY:

Leveraging Creator Story-Telling With Paid Amplification To Drive In-Store Sales

THE GOAL

Boost promotion awareness and in-store sales

Rocky Mountain Chocolate Factory (RMCF) wanted to make a splash for National Caramel Apple Day and reached out to AdParlor for a strategy to meet its objective. The primary goal was to drive awareness in key markets and increase in-store redemptions of their signature caramel apples while creating a buzz.

THE APPROACH

Creators, caramel, and amplified connection

AdParlor developed a creator-driven campaign, partnering with 11 Instagram creators strategically positioned in top markets. These creators brought the experience to life through engaging Reels and Stories, showcasing their visits to RMCF stores, while encouraging in-person redemptions and purchases through a compelling narrative.

The influencer content was then amplified through paid partnerships, expanding the message beyond the influencers’ organic following, to a wider targeted audience, in line with the brand’s goals. By combining organic content with paid amplification, the campaign tapped into the power of storytelling and precise audience targeting.

Platforms: Meta

THE RESULTS

Increased year-over-year sales and broad awareness

By harnessing the appeal of influencer content and the scalability of paid social, AdParlor helped RMCF achieve its goal of making National Caramel Apple Day a resounding success, driving multiple YoY records.

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paid engagement rate

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YoY increase in caramel apple sales

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YoY increase in overall sales

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