How A Local Restaurant Theatre Broke Five Year Sales Records
Serving up sales & smiles for the holidays
New Theatre & Restaurant, a popular Kansas City-based dinner theatre, aimed to increase website traffic and ultimately sales of its annual holiday gift certificates, offering an enticing deal. The goal was to optimize digital efforts to reach both loyal patrons and new customers looking for a unique experiential holiday gift.
Strategic geo-targeting with a star-studded appeal
AdParlor crafted a Meta campaign that combined high-intent audience targeting with compelling creative, featuring a well-known influential spokesperson. The media strategy concentrated on targeting key metropolitan areas, while allocating the budget to focus on first reaching new prospect audiences, then re-engaging site visitors and past purchasers.
“Partnering with AdParlor was a game-changer for us. We’ve worked with other digital advertising companies before, but none matched AdParlor’s level of strategy, expertise, and dedication. From day one, they took the time to understand our goals, refine every detail, and optimize our campaigns for maximum impact. Their personalized approach and deep industry knowledge helped us to achieve a record-breaking holiday sales campaign! With AdParlor, we didn’t just get an ad agency—we gained a true partner invested in our success.”
— Mike Savage, VSM President/New Theatre
Platform: Meta
Five years of holiday sales surpassed in one season
Through a data-driven approach and precise audience targeting, AdParlor helped the New Theatre & Restaurant achieve record-breaking sales, surpassing the previous five years’ performance in just one holiday season.
5 Year
Sales broken in 20240 %
decrease in Cost Per Purchase0 %
increase in Landing Page ViewsWant your own copy of this case study?
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