QVC Achieves 4X ROI with GMV Max on TikTok
Drive Shop Awareness and Maximize ROI Through Full-Funnel Investment
QVC set out to scale awareness and intent across TikTok while driving measurable bottom-of-funnel growth for its TikTok Shop. With ambitious performance goals in mind, the brand needed a solution that could balance mass reach with efficient conversions, making GMV Max the ideal vehicle to test, learn from, and scale.
Strategic Media Allocation + Tailored Creative to Scale GMV Max
AdParlor deployed a full-funnel TikTok strategy leveraging GMV Max alongside Reach, Shop, and TikTok Live. By tailoring creative styles to meet the nuanced requirements of GMV Max’s algorithm and increasing creative volume significantly, we unlocked the full potential of TikTok’s performance ecosystem. The strategy was backed by a bold investment approach: QVC increased spend by more than 80% YoY, enabling us to triple the daily media investment while maintaining and exceeding return goals.
AdParlor also maximized efficiency by combining affiliate creator content, in-house creative, and a range of ad formats. The TikTok Shop Catalog played a key role in surfacing new hero products and ensuring consistent product availability, allowing for seamless shopping and improved customer experiences. This sophisticated mix of media, creative, and commerce allowed us to scale aggressively while delivering a tangible return.
Massive Growth in Reach, Intent, and Return on Investment
The campaign delivered exponential growth across the funnel, proving the power of strategic investment, tailored creative, and the GMV Max product suite.
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