As soon as that last, coveted turkey leg disappears—and maybe even before—the holiday shopping season will kick into overdrive. Cue the 100 decibel commercials, the long lines, fights over $39 big screen TVs and the always-fun parking lot game, “Is she about to pull out of that space, or just pulling into it?”
While some brands and retailers have enough clout (and advertising budget) to cut through the clutter between now and December 25, not everyone shares that good fortune. So how do smart brands find ways to stand out during the holiday shopping season? From simple authenticity to using rich media in digital ads, there are lots of ways to make yourself heard without resorting to gimmicks.
Check out our infographic list of 8 great ways to distinguish yourself from your competitors, and let us know if you have other ideas that work for you!