Glossary - AdParlor

AdParlor Academy Paid Digital Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

A

AOV (Average Order Value)

ATCR (Add To Cart Rate)

Audience Penetration

C

CP1KR (Cost Per 1,000 Reach)

CPATC (Cost Per Add To Cart)

CPE (Cost Per Engagement)

CPI (Cost Per Install)

CPLC (Cost Per Link Click)

CPM (Cost per Mille)

CPP (Cost Per Purchase)

CPV (Cost Per View)

CPVC (Cost Per Video Completion)

CVR (Conversion Rate)

D

E

ENG Rate or ER (Engagement Rate)

F

I

ICR (Initiate Checkout Rate)

L

LCTR (Link Click Through Rate)

M

MMM (Media Mix Modeling)

MTA (Multi-touch Attribution)

R

ROAS (Return On Ad Spend)

S

SOV (Share of Voice)

V

VCR (Video Completion Rate)

VTR (View Through Rate)