AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

A

AOV (Average Order Value)

ATCR (Add To Cart Rate)

Audience Penetration

B

BLS (Brand Lift Study)

C

CLS (Conversion Lift Study)

CPATC (Cost Per Add To Cart)

CPE (Cost Per Engagement)

CPI (Cost Per Install)

CPLC (Cost Per Link Click)

CPM (Cost per Mille)

CPP (Cost Per Purchase)

CPR (Cost Per 1,000 Reach)

CPV (Cost Per View)

CPVC (Cost Per Video Completion)

CTV (Connected TV)

CVR (Conversion Rate)

D

Demand-Side Platform (DSP)

E

ENG Rate or ER (Engagement Rate)

F

G

I

ICR (Initiate Checkout Rate)

IGC (Influencer-generated Content)

L

LAL (Lookalike Audience)

LCTR (Link Click Through Rate)

M

Macro influencer

Mega influencer

Meta Moment Maker (M3)

Micro Influencer

Mid-tier influencer

MMM (Media Mix Modeling)

MTA (Multi-touch Attribution)

N

Nano Influencer

P

Pinterest Premiere Spotlight

PMax (Performance Max)

R

Retail Media Network (RMN) Off-site Placement

Retail Media Network (RMN) On-site Placement

RMN (Retail Media Network)

ROAS (Return On Ad Spend)

S

SOV (Share of Voice)

T

U

UGC (User-Generated Content)

V

VCR (Video Completion Rate)

VTR (View Through Rate)

W

WCA (Website Custom Audience)