Evergreen

Evergreen content refers to high-quality, valuable content that remains relevant and useful to viewers over a long period. Unlike time-sensitive content, evergreen content is designed to retain its value and significance regardless of when it is read or viewed, making it a long-term asset for websites and blogs. Evergreen content is crucial for websites aiming to achieve sustained traffic growth and long-term audience engagement. This concept can also apply to social media, where valuable or interesting content (images, videos, etc) that is not tied to a specific moment is shared.

Example:

A health and wellness blog publishes an article titled “10 Tips for Maintaining a Balanced Diet.” This article provides timeless advice that is always applicable, ensuring it remains relevant and useful to readers long after it is published.