Catalog-Powered Shopping Lens
Catalog-Powered Shopping Lens is a Snapchat ad product designed to enhance the shopping experience by integrating your product catalog directly into its AR lenses. This feature allows brands to create interactive and immersive shopping experiences where users can explore and purchase products directly through the Snapchat app. By utilizing AR technology and syncing with product catalogs, businesses can drive engagement and conversions effectively.
Benefits:
- Interactive Shopping Experience: Combines AR technology with product catalogs to provide users with an engaging and interactive way to explore products.
- Dynamically Updated Product Information: Shopping Lenses display real-time product details pulled directly from your Product Catalog. Updates such as price changes or stock availability are automatically reflected in the lens without the need for manual adjustments.
- Showcase Multiple Products: Unlike standard lenses, Shopping Lenses allow users to interact with or try on multiple products within the AR experience. Each product is linked to its own URL, directing users to specific product pages.
- SKU-Level Engagement Reporting: Provides comprehensive metrics on product engagement and campaign performance. You can review detailed advertising metrics in the Manage Ads Table or track organic interactions from your Public Profile.
Use Cases:
- Product Launches: Introduce new products with interactive AR lenses that highlight features and drive immediate purchases.
- Seasonal Promotions: Create themed AR experiences for seasonal sales or special promotions to attract and engage users.
- Brand Campaigns: Enhance brand visibility and user interaction by incorporating product catalogs into creative AR lenses.
- Retail Shopping: Improve online shopping experiences by allowing users to preview and “try on” products through AR lenses.