AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

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Affiliate Marketing

Affiliate marketing is a performance-based strategy where individuals (affiliates) earn a commission for driving traffic or sales to a brand through unique referral links. It relies on trackable performance and incentivizes partners to generate measurable results.

Calculation:

Tracked via cost-per-sale (CPS) or cost-per-lead (CPL), often using unique tracking links or discount codes

Example:

A fashion influencer includes an affiliate link in their YouTube description. Every sale generated through that link earns them 15% commission.

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