AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

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Customer Relationship Management (CRM)

Customer Relationship Management (CRM) refers to the systems, tools, and strategies that businesses use to manage and analyze customer interactions throughout the customer lifecycle. The goal is to improve customer satisfaction, increase retention, and drive revenue growth. CRM platforms help consolidate customer data across touchpoints (e.g., email, social, purchase history) to enable personalized marketing and informed sales strategies.

Example:

A brand uses a CRM platform like Salesforce or HubSpot to segment email subscribers by behavior (opens, purchases, engagement) and deploy tailored email flows to nurture leads and increase LTV.

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