Boosted Ads

Boosted Ads are paid promotions of existing organic posts on social media platforms to reach a wider audience. Unlike traditional ads created through an ad manager, boosted posts are designed to increase the visibility and engagement of content that has already been posted. Boosted Ads are an effective way to maximize the value of well-performing organic posts by reaching a broader audience without the need for a complex ad campaign setup.

Measurement:

The effectiveness of Boosted Ads is measured through metrics such as post engagement (likes, shares, comments), reach, click-through rates (CTR), and conversions. These metrics help advertisers evaluate the success of their boosted content and optimize their social media strategies.

Example:

A small business owner posts a promotional offer on their Facebook page, highlighting a 20% discount on their products. To reach a larger audience, they decide to boost the post. The boosted ad appears in the feeds of users who fit their target demographics, extending the post’s reach beyond their current followers and driving more traffic to their online store.