AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

Back Open Nav

Click Through Rate (CTR)

Click Through Rate (CTR) measures the percentage of people who clicked on a link, ad, or call-to-action out of the total number who viewed it. It’s a key metric in digital marketing used to gauge how compelling or relevant an ad or piece of content is.

Calculation:

CTR = (Clicks ÷ Impressions) × 100

Example:

A skincare brand runs a TikTok Spark Ad campaign; out of 10,000 views, 300 users click the link in bio to shop the new product line, resulting in a CTR of 3%.

[close]