AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

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Live Streaming

Live streaming is a real-time content format where creators or brands broadcast video to an audience, allowing for direct interaction via comments, Q&A, or live shopping. It offers an immersive and time-sensitive way to engage users and drive immediate action.

Example:

A fashion brand hosts a TikTok Live featuring a new product drop and sees a 3x spike in purchases during the 30-minute stream.

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