AdParlor Academy Paid Digital Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

Cost Per Link Click (CPLC)

What is CPLC?

Cost per Link Click (CPLC) measures the cost an advertiser pays for each click on a hyperlink within an advertisement that directs users to a specific destination, such as a landing page, website, or app. CPLC is a crucial metric for evaluating the efficiency of ad campaigns in driving traffic and engagement.

How to measure CPLC?

CPLC is calculated by dividing the total advertising spend by the number of clicks on the hyperlink.

CPLC = Total Advertising Spend / Number of Link Clicks

Example: If an ad campaign costs $500 and generates 100 link clicks, the CPLC would be $5.

Why is CPLC important to marketers?

Cost per Link Click helps marketers assess the effectiveness of their ad campaigns in driving user engagement and directing traffic to specific destinations. By monitoring CPLC, marketers can optimize their ad creative, targeting, and bidding strategies to improve click-through rates and maximize return on investment.

Who needs to know what CPLC is:

  • Digital marketers
  • Content marketers
  • Email marketers
  • Paid search marketers
  • Social media marketers
  • Conversion rate optimizers
  • Web designers
  • Product managers
  • eCommerce businesses
  • SaaS companies
  • B2B companies
  • B2C / D2C companies

Use CPLC in a sentence:

The marketing team analyzed the Cost per Link Click of their display ad campaign to evaluate its effectiveness in driving traffic to the company's new product page.