AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

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Product Seeding

Product seeding is a non-paid influencer marketing strategy where brands send free products to creators or influencers in the hopes of securing organic promotion. While no content is guaranteed, product seeding can generate authentic user-generated content (UGC), increase brand visibility, and drive conversions if the influencer voluntarily shares the product.

 

Example:

A skincare brand sends PR boxes to 50 micro-influencers with under 50K followers, resulting in 20 Instagram stories, 5 TikToks, and a surge in site traffic from tagged posts.

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