AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

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Call to Action (CTA)

A Call to Action (CTA) is a prompt or instruction that encourages users to take a desired action, such as “Shop Now,” “Learn More,” or “Download the App.” CTAs are used across digital channels to guide user behavior and increase conversion likelihood.

Example:

An Instagram Story includes a CTA button that says “Swipe Up to Get 20% Off,” directing traffic to a product page.

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