January 31, 2017
AdParlor Named a New Snapchat Partner
New wave of Snapchat partners introduced to help marketers with their Snapchat advertising.
NEW YORK– Today, Snapchat unveiled the latest additions to its Snapchat Partners program, including AdParlor, a social and video advertising company that is focused on using consumer data for accurate micro-targeting.
With over 150 million daily active users and innovative ad formats, Snapchat provides unique opportunities for smart advertisers to connect with engaged consumers. Following last year’s announcement that more than 10 billion videos are watched on Snapchat every day, brands have been anxious to add the channel to their mix.
“Snapchat is emerging as a leading platform to connect with hard to reach, young, mobilecentric consumers,” AdParlor CEO Ben Legg said. “Our unique platform and data capabilities, coupled with our experience running social media campaigns for large, demanding clients positions us well to rapidly grow our partnership with Snapchat.”
AdParlor will be using the Snapchat API to create solutions to set up, manage, optimize, measure and provide unique targeting for Snap Ad campaigns.
To learn more about AdParlor’s Snapchat partnership, visit: https://adparlor.com/snapchat.