An Advertising Guide to Holiday Facebook Campaigns

AdParlor Blog Post: An Advertising Guide to Holiday Facebook Campaigns

The list you don’t have to check twice; Facebook holiday planning guide.

It looks like you’ve been good this year because Facebook has shared an early holiday gift: the 2018 Holiday Planning Guide. You’re probably thinking – ‘Sorry, I am busy enjoying summer. Come back later.’ – but there’s no time like the present. 🎁

According to the Facebook Holiday Planning Calendar, the key to successful holiday advertising is a ‘Christmas in July’ approach. Ensure your KPIs are all placed with care, in hopes that creative, audiences and customers soon will be there.

Holiday Advertising in Today’s Market

Winning this holiday season means adopting the same omni-channel mindset that shoppers have. Starting with Back to School, the holiday season momentum rolls into Black Friday through to Boxing Day, where shoppers go online and instore to find the perfect gifts for their loved ones. Year over year one thing remains the same: holidays are the busiest and most profitable time of the year for paid Facebook campaigns.

So how can you connect with your soon-to-be purchaser on Facebook?

Up your mobile advertising game. During the 2017 holiday season, the volume of mobile-first shoppers grew by 20%. Not only are people shopping on their mobile devices, they are also looking to Facebook and Instagram for inspiration as they browse or shop instore. Consumers are dependent on their phones for knowledge (further product research), communication (sending holiday messages) and entertainment (sharing holiday experiences). Yes, we’re talking about all those photos of holiday parties, gifts and the non-stop holiday drink boomerangs.

Personalize your ads. Whether it’s a dynamic product catalog or dynamic creative optimization, ad personalization allows you to reach your consumer based on their unique interests and preferences. Epsilon research indicates that 80% of consumers are more likely to do business with a company if it offers a personalized experience, and digital advertising is embracing this.

Don’t stop at mobile: promote Facebook mobile videos.

1 in 3 US mobile shoppers say video is the best medium for discovering new products, and in general encourages viewers to learn more and engage further through the funnel. HubSpot reveals 79% of consumers would rather watch a video to learn about a product than read text on a page.

Videos help people get into the holiday spirit:

Facebook Holiday Guide Infographic: Holiday Video Advertising. 36% want to see videos that get them in the holiday spirit
(Source Facebook IQ: “Facebook 2017 Study” by Ipos Marketing (Facebook-commissioned online study of 40,965 people ages 18+ across 27 markets, Jan 2018)

To wrap it up, this holiday season put personalized mobile video on your advertising wish-list. Mobile video consumption continues to grow, along with opportunities to reach and convert your audience on Facebook and Instagram.

When it comes to personalization, AdParlor can make it easy to deliver personalized and relevant creative with the Creative Blueprint. Want to learn more about optimal holiday placements or have questions about holiday planning? Click here!

We wish you happy planning!

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