Brand-Safe Video Ads: Don’t Be the Next PR Disaster

AdParlor Blog Post: Brand-Safe Video Ads: Don't Be the Next PR Disaster - eBook Download

Ads from the BBC and UK Charities once appeared on a jihadi recruiting video uploaded to YouTube. Beyond the PR nightmare, there’s also this: if the jihadis had a revenue share in place for their videos, they profited from the misplaced ad buys.

It makes the prospect of seeing your ad pop-up on a porn site fairly tame, right?

Terrorism and porn can badly damage the reputations of advertisers who spend years building their brands only to watch a programmatic ad buy go awry and wreck their good names.

How does this happen? Keywords are a big reason. Programmatic buying is largely dependent on how videos get tagged; algorithms read keywords and it can get a bit ugly from there.

But it doesn’t have to. There are safeguards that ensure brand-safe video ads. Learn more in AdParlor’s free eBook, Don’t Let Porn and Terrorism Ruin Your Brand: Video Advertising Done Right.

Recommended Posts

Ready to level-up your social media game?

If you’re interested in speaking with one of AdParlor’s experts on how we can scale your next campaign, just complete the form and we’ll be in touch with you shortly.