The Social Habits of Gen Z [Infographic]

Gen Z social habits

Move over Millennials, Gen Z is taking over. As the digital generation that grew up with technology and iPhones, it’s no surprise that Gen Zers like to use social media. The older Gen Z cohort are now joining the workforce and making their own purchasing decisions, marking their economical territory on every digital surface. In fact, Gen Z will represent 40% of all U.S. consumers this year.

With 2.1 billion individuals born between 1995 and 2010, Gen Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them?

From social tendencies and preferences to spending power and marketing best practices, here’s what we know about the social habits of Gen Z.

If you’re interested in taking your campaigns to the next level, let’s chat. We’re here to help!

Recommended Posts

Diversity is a strategic advantage at AdParlor

Diversity is a Strategic Advantage

Diversity is a Strategic Advantage Diversity in the advertising industry can often be perceived as a buzzword. An unachievable metric that clouds the goal of

Creative Testing Considerations

Making informed decisions on Auto-Optimizing or Formal A/B Testing In the ever-evolving world of digital advertising, making informed decisions is crucial to the success of

The Power of an Influencer Gifting Strategy

In the ever-evolving landscape of influencer marketing, one strategy that continues to gain traction is influencer gifting or seeding programs. This approach involves sending products

Ready to level-up your social media game?

If you’re interested in speaking with one of AdParlor’s experts on how we can scale your next campaign, just complete the form and we’ll be in touch with you shortly.