Move over Millennials, Gen Z is taking over. As the digital generation that grew up with technology and iPhones, it’s no surprise that Gen Zers like to use social media. The older Gen Z cohort are now joining the workforce and making their own purchasing decisions, marking their economical territory on every digital surface. In fact, Gen Z will represent 40% of all U.S. consumers this year.

With 2.1 billion individuals born between 1995 and 2010, Gen Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them?

From social tendencies and preferences to spending power and marketing best practices, here’s what we know about the social habits of Gen Z.

If you’re interested in taking your campaigns to the next level, let’s chat. We’re here to help!